Soody Tronson is a counsel, serial entrepreneur, inventor, and trusted advisor with over 25 years of interdisciplinary operational experience in innovation, technology, management, law, and advocacy in start-ups, Fortune 100 companies, and non-profits. Soody counsels domestic and international clients in intellectual property and technology transactions in various sectors, including hardware, software, medical devices, and alternative energy. Soody lectures domestically and internationally on IP, licensing, technology transfer, and entrepreneurship. She serves in board, advisory, and leadership capacities with multiple organizations, including the California Lawyers Association, Association for Women in Science, Palo Alto Area Bar Association, SF Bay Area IP Inn of Court, Silicon Valley Leadership Group, and the Northern California District Export Council. She is the co-author of the book “Women Securing the Future with TIPPSS for IoT: Trust, Identity, Privacy, Protection, Safety, Security for the Internet of Things” and an inventor of several patents and applications. Soody is the CEO of Presque, a wearable health-tech platform in the maternity space. One of her most fun ventures has been as co-founder of HighNote Coffee.